Increase Your Visibility With Non-Reciprocated Links

You've probably heard recently, as I have, that some search engines give greater weight to "one-way" links to your site than they do to reciprocal links.

Personally, I don't know whether this is true or not, but it seems reasonable, since links are viewed as "endorsements", and a one-way link seems more like a true endorsement than a two-way link which suggests a mutual admiration society.

Some people who own more than one website have taken to doing "three-way" link exchanges, in which they will link to from Site A to your site, and ask you to reciprocate by linking to Site B, which they also own. I've done this myself more than a few times, especially when I'm trying to build the page rank of a new site.

The other technique that I've recently stumbled upon is even simpler. Go to the search engine of your choice and type in one of your preferred key words or key phrases. Then just start clicking through to the top ten or twenty sites in the results. Look for their "add your link" (or similar) page.

A surprising number of sites will let you add your link to their directory without requesting a reciprocal link from you. For some search terms, I've found that one out of five or so of the top-ranked sites will do this.

Why would they be willing to give you a one-way link? By doing so, they establish their credibility with the search engines as "authority sites". Such sites tend to have either a large number of outgoing links and less incoming, or the other way around.

The imbalance tips the search engine bot to the fact the site is an "authority" on some subject. Either the site is one that redirects people to other high quality sites on that subject, or it is one that is highly regarded by other sites within its niche. Either way, it's an "authority".

Regardless of the theory behind it, taking a little time to go through the process of finding these sites that will give you one-way links can give a big boost to your site. You're getting an incoming link from a site which most likely has high Page Rank, and a link from a well-established site with high search engine results page listings.

In my own experience, the latter, in particular, seems to be especially potent. Emarketingman.Com
has quite a few highly ranked pages. When I've linked from those pages to my newer pages, or to new sites I've developed, I'm amazed at how quickly and how well-placed the new pages show up in the search listings.

One-way links work, and they aren't that hard to find. Try it yourself!

source: emarketting blog