You have created an excellent product. Now all you need to do is get people to buy it! But no matter what you try, your sales page seems extremely dull and boring. As a result, you are getting 0 sales. How do you solve this problem?
Step #1: Give Your Prospective Buyers A Promise
The very first thing a prospective buyer should see when they go to your sales page is a promise. You need to promise your readers what your product will do for them. Make this promise big, bold, and beautiful. You don't want their eyes to go anywhere else until they have read your promise.
Here is an example of a promise I use on one of my sales pages.
Discover the Secret to Building Your First Online Business in Days, Not Weeks...100% Guaranteed!
Step #2: Tell Your Prospective Buyers How You Will Fulfill Your Promise
The next sentences should tell your reader how you are going to fulfill your promise. People understand that a promise is cheap, so they want to know how you are going to deliver. This should be the next thing your readers read. Your fulfillment should not be quite as big, bold, and beautiful as your promise, but it should be pretty close.
Here is an example of my fulfillment statement:
I reveal step by step exactly what to do and how to do it to achieve fast success online, without the trial and error most people experience...this is your ticket to fast internet success!
Step #3: Tell Your Prospective Buyers How To Get What You Promised
Don't make your readers guess at what to do next. You have given them a promise, you have told them how you will deliver on that promise, and now you must tell them how to get what you promised. Generally, they get what you promised by purchasing your product. The part of your webpage where your reader will buy your product should stand out. Give the area a different background color or put a box around it. Make the purchase area stand out so that your readers know exactly what to do to get what you promised them.
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Christopher learned the hard way how to start a successful online business. Now he wants to teach you what he learned through experience so you don't make the same mistakes. Let him show you what you must know to start your own online business.
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